Less is more. Yesterday I reviewed my notes after a coaching session with a client and I had written down only 12 words. And yet those words were able to remind me of the entire session and the important points.
We get so much information communicated to us all the time, that its worthwhile stopping to think about how you communicate. Does your message get lost or is it clear, concise and easy to remember?
So if you could describe your business in 12 words or less, what would they be?
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